The subject of this project was to create a mini fictional communication agency among second-year students. We had to find a conductive line to communicate the 20 years of the MMI training in Laval. We chose to make our communication around retro futurism. The key points of our communications are based on the human and the call to nostalgia. Indeed, during this day students from Laval will come to exchange. You have to be able to talk to both old and new students. Our communication strategy was above all to privilege social networks, creativity and make communication where we do not necessarily expect it.
I left on the establishment of a magazine tracing the years spent in the department MMI Laval. The idea was to create a number every two months until the fateful date of June 23, 2018. At each number two years will be studied. The magazine would be written and proposed by new students with the collaboration of former students for testimonials and other trombinoscopes. Our desire was that the magazine offer new support and is not just a paper support. The addition of a contest that will be available on the site of 20 years can create a bridge between the supports.